Our Business

While concurrently on an ever-present mission to strengthen the household appliance industry, Midea is also initiating expansion into new domains. Through acquisitions, mergers, and cooperation on a trans-regional and trans-sectoral basis, the group is well on the way to a stable, yet highly diversified business operation. In 2004 Midea expanded yet again, becoming even more competitive in the marketplace through the acquisition of refrigerator and washing machine product lines. In addition to their primary role in the household appliances market, Midea is also engaged in and rapidly expanding their interests in real estate, automobiles, logistics, information techniques, and finance, to name a few.